Eyeclare
Design and development of a modern digital storefront for an eyewear retailer, enabling customers to browse frames, explore lens options, and purchase prescription and fashion eyewear online. The platform needed to provide a seamless shopping experience while simplifying product management for the store.
Services:
Brand Identity + Website
Industry:
Retail / Optical & Eyewear Commerce
Timeline
6 Weeks
The Challenge
As Atelier Nine scaled its digital presence, users struggled to navigate a scattered and outdated portfolio. Project pages lacked structure, visuals felt inconsistent, and the browsing experience failed to reflect the studio’s premium craftsmanship.
Disorganized project layouts reducing clarity
Inconsistent visual hierarchy across pages
Slow-loading media impacting engagement
Weak storytelling flow limiting conversions
The Solution
We reworked the portfolio architecture with a clean, gallery-first approach and introduced consistent layout rules for all project pages. Visual hierarchy was refined, imagery was optimized, and a modular system was built to support ongoing project updates.
The Result
Atelier Nine now delivers a polished, immersive portfolio experience. Users spend more time exploring work, bounce rates dropped, and project inquiries increased significantly.
Increase in portfolio engagement
Higher project inquiry submissions
Faster visual browsing performance
